Channel Extension

SingChoice Health Food Pte. Ltd., established in 2022, has swiftly expanded its reach, selling products through various channels. In Hong Kong, we operate through Watsons and the Longfeng Pharmacy Chain, while in Singapore, our products are available at Yuhua Chinese Products, OG Malls, and the Bee’s Chain Store. In 2023, we formed a strategic partnership with Watsons.
Beyond offline channels, we have established a strong online presence on platforms such as Shopee, Lazada, and TikTok. In China, we operate self-owned stores on JD.com and collaborate with Singaporean influencers on Tmall's flagship store.
Looking ahead, we are committed to providing higher quality products to help customers in Singapore and globally live healthier and more fulfilling lives. We currently own two independent brands, SingChoice and New Health. Our products are available at Watsons, Yuhua Chinese Products, and New Health branding stores in Singapore.
Additionally, we have strategic partnerships with renowned brands from Hong Kong, Australia, France, Japan, Switzerland, and other countries. This allows us to introduce high-quality traditional Chinese patent medicines, health supplements, skincare, personal care, and other health products to Singapore for both offline and online sales. Our goal is to promote holistic health and well-being for consumers worldwide.