SINGCHOICE HEALTH FOOD PTE LTD. It is a health food company, mainly engaged in the brand agency, sales and marketing promotion of health foods and health products. The group's headquarters is located in Singapore, and it has set up a Hong Kong branch. There are two operation centers in Shanghai and Shenzhen of China, and two procurement centers in Japan and Australia.
The main business is to research and develop, select, purchase and sell high-quality global health foods. It provides lifelong health management services for each customer, including but not limited to health foods.
Top 1 in global oral beauty product sales
Domestic hit product
1. Sales miracle of 500,000 on Douyin: "Five Female Doctors" Collagen Peptide Vitamin C Drink
2. Top 1 on Douyin's oral beauty list in July 2022: Duo Yan Shou SOSO Stick Blueberry Collagen Enzyme Jelly
3. Top 1 in brand transaction volume of collagen products on JD in 2022: Tong Shen Bei Jian yep Small Bottle
4. China's top-selling drink in the offline market: Yan Ru Yu Collagen Low-Denaturated Peptide Blueberry Drink
5. Myth that has lasted for 8 years: Lumi Collagen Liquid Drink
Overseas popular
6. New product launch by POLA in Japan: Collagen Drink QQ Oral Liquid
7. Biowell whitening full-body pill: white care
8. Japanese hit product: Shiseido Collagen Oral Liquid
9. Japanese FANCL Collagen Oral Liquid
10. Singapore's hit product: Singchoice Collagen Peptide
Editor's note
Looking at the domestic and international hit products and new launches in oral beauty, it is not difficult to find that the oral beauty market is gradually shifting towards the trend of snackization. The top-selling product, the Blueberry Collagen Enzyme Jelly Stick from Duo Yan Shou, confirms that oral products with multiple functions such as slimming and beauty, and at a reasonable price, are more popular among consumers;
In contrast, the young consumer group who loves beauty and enjoys food is also motivating major brands to focus on the direction of delicious taste experience.
When compiling the data, the editor found that, under the same price range, consumers are more willing to accept well-known oral beauty products from overseas. This shows that the brands in the domestic oral beauty market still have a large growth space and need to further enhance their brand influence and product awareness.
Domestic hit product
The 500,000-selling miracle on Douyin: "Five Female Doctors" Collagen Peptide Vitamin C Drink
"Five Female Doctors" Collagen Peptide Vitamin C Drink
"Five Female Doctors" is a brand jointly founded by five beautiful female doctors who graduated from Peking University. Since its launch, the sales volume on Douyin e-commerce has reached nearly 50 million yuan, achieving great success. To this day, its sales still rank in the top three on the Douyin oral beauty list.
The main ingredients of "Five Female Doctors" collagen peptide vitamin C drink include collagen peptide, elastin peptide, vitamin C, etc.
Each bottle of the product contains 5000mg of small molecule collagen peptide, which can effectively reduce the loss of collagen peptide and increase the moisture content of the skin, and has a significant effect on anti-wrinkle and anti-aging.
The product specification is 50ml per bottle, and there are 10 bottles in each box. Currently, it is available for sale on Taobao, Tmall, and Douyin, with a price of 99 yuan per box.
Source of the news: Official website of Five Female Doctors
2. In July 2022, the top 1 on the Douyin oral beauty list: Duo Yan Shou SOSO Stick Blueberry Collagen Enzyme Jelly
Duo Yan Shou SOSO Blueberry Collagen Enzyme Jelly
The latest data shows that Duo Yan Shou SOSO Blueberry Collagen Enzyme Jelly, with a sales volume of 1391.3 million yuan, topped the oral beauty list on Douyin in July 2022, ranking first. It has received 800,000+ fan repurchases and 200,000+ user positive reviews. Duo Yan Shou SOSO Blueberry Collagen Enzyme Jelly has become the "weight loss secret" of Victoria's Secret supermodels and internet celebrities.
Duo Yan Shou SOSO Blueberry Collagen Enzyme Jelly is a low-calorie blueberry jelly without fat or sugar. It is sweet and delicious, using L-arabinose and avoiding sucrose. It is rich in astaxanthin and ensures whitening and antioxidant effects.
It is rich in abundant enzymes, probiotics, and anchovy elastic protein powder. The 1000Da small molecules are more easily absorbed by the skin, deeply hydrate, and form a large reservoir under the skin base, restoring skin elasticity and achieving a youthful complexion.
In addition, the product is rich in 8 major fruit extracts, 3 major gold prebiotics, high-purity inulin, and Kulasoro aloe vera gel. After 540 days of deep fermentation, it improves intestinal probiotics, accelerates metabolism, promotes intestinal peristalsis, and maintains intestinal health.
The product specification is 20g per piece, and there are 7 pieces in one box. It is available for sale on major e-commerce platforms such as Taobao, Tmall, and Douyin, with a price of 69 yuan per box.
Source of news: Duo Yan Shou official website, Douyin
3. The top brand transaction volume of collagen products on JD in 2022: Tongcheng Biejian yep small bottle
Tongcheng Beibian yep small powder bottle
Tongcheng Beibian, a domestic health care brand in China, has become the leading brand and benchmark of dietary nutrition supplements in China, and is also the first AAA credit-rated enterprise in the Chinese health care industry.
Tongcheng Beibian yep small powder bottle is a star product under Tongcheng Beibian. It won the Fashion Cosmo Beauty Award in 2020 and ranked top 1 in the brand sales volume of collagen products in the JD category in 2022.
Each bottle contains 30ml and is supplemented with 5000mg of French customized collagen peptide. It selects Tian Shan snow lotus essence to restore skin moisture and create a whitening complexion.
At the same time, it specially adds GABA (y-aminobutyric acid), shell sugar, yeast extract and other ingredients, which help inhibit the generation of melanin, prevent skin damage caused by ultraviolet rays, and replenish lost collagen, achieving scientific anti-aging.
The product specification is 30ml per bottle, 10 bottles per box. It is available for sale on Tongcheng Beibian's official website and on Tmall, Taobao, and JD. The price is 199 yuan per box.
Source of the news: Tongcheng Beibian's official website, JD's official website
4. The top-selling Chinese drink in the offline market: Yan Ruyu Collagen Low-Denatured Peptide Blueberry Fruit Drink
Yan Ruoyu Collagen Low-Denatured Peptide Blueberry Fruit Drink,produced in Guangzhou. In 2010, its sales volume exceeded 50 million bottles. Since its launch, Yan Ruoyu has fully entered the national market and has become the top brand in terms of offline sales volume.
Selected Antarctic ice fish skin is extracted into marine collagen peptides through special technical means. This marine collagen peptide has extremely high biological activity and can be directly absorbed by the human skin, increasing skin moisture, restoring skin elasticity, reducing the accumulation and deposition of melanin, and delaying skin aging.
Rich in vitamins and pectin, it can reduce the damage of ultraviolet rays to the skin and promote the synthesis of collagen. It improves skin wrinkles and sagging. At the same time, pectin has the functions of detoxification and laxative, can remove acne and beautify the skin, improve the lipid of the skin, and make the skin look plump and lustrous.
Selected blueberry concentrated juice with a rich fruity aroma and a suitable taste.
This product is available in a 50ml bottle size, with 8 bottles per box. It is sold on various e-commerce platforms and the price is 238 yuan per box.
Source of news: Yan Ruoyu official website
5. The Myth of 8 Years of Sales Success: Lumi Collagen Liquid Drink
Lumi Collagen Protein Liquid Drink
Lumi Collagen Protein Liquid Drink is produced in Taiwan, China. It was officially launched in 2009 and pioneered the "oral beauty" market in the mainland. In August 2012, it ranked first in sales at Watsons, and in October, it won the "Most Popular Collagen" award from the "Urban Beauty" magazine. It has maintained a significant lead in market share and sales for eight consecutive years.
Lumi Collagen Protein Liquid Drink uses raw materials from deep-sea fish skin in France. Each bottle contains 5000mg of collagen peptide and ultra-small molecular collagen peptides below 1000D, which are easier for the human body to directly absorb and help replenish collagen, restoring skin vitality.
It is also combined with VC, VE, apple polyphenols, and green tea polyphenols to assist in collagen absorption and effectively prevent oxidation. It also adds β-carotene to balance the taste and effectively resist sensitivity.
The product specification is 50ml per bottle, and each box contains 14 bottles. It is available for sale on major e-commerce platforms such as Tmall, JD, and Taobao, with a price of 222 yuan per bottle.
Overseas Hotspots
6. New Product Release by POLA: Collagen Drink QQ Oral Liquid
POLA New Product Release: Collagen Drink QQ Oral Liquid
The new version of the collagen oral liquid has a taste of peach yogurt and can provide vitality from the inside to daily life. The ingredients include collagen, hyaluronic acid sodium, plant placenta extract, iron, etc., which are the ingredients needed by women.
It not only has cosmetic and skin-improving effects, but also has the functions of improving sleep quality, resisting fatigue, promoting brain activity, and calming the mind. It can comprehensively enhance one's mental state.
In addition, this oral liquid also has vanilla and lemon flavors, which are refreshing and delicious, allowing you to enjoy the taste.
It is known that this product was launched simultaneously in China and Japan on July 1st. The product specification is 50ml per bottle, and each box contains 10 bottles. It is available on the POLA website and is priced at 5,292 yen per box.
Source of the news: Sohu.com
7. Biowell White Body Pills: white care
Biowell White Body Pills: white care
The Singapore-based Biowell Company has specially launched the white care body whiteing pills. Since its launch in November 2021, it has received wide acclaim and is undoubtedly a reliable choice among whitening products.
The product is rich in patented red wine polyphenols and can effectively defend against oxidation and resist free radicals, generating tender white skin from the inside out.
It also contains proanthocyanidins and resveratrol, helping the skin absorb faster and awakening skin luster; it also specially adds French Avignon melon, which can block melanin and promote collagen synthesis.
The product specification is 60 pills per bottle, priced at 190 yuan per bottle. It is available on the Biowell website.
Source of the news: Biowell
8. Popular Japanese Bestseller: Shiseido Collagen Oral Liquid
Shiseido Collagen Oral Liquid, once won the first place in the Japanese cosme awards, has long occupied the top position on the beauty supplement ranking list on the Rakuten website.
One 50ml bottle contains 1000mg of low-molecular collagen, 30mg of hyaluronic acid, 30mg of Q10, 1200ug of neuraminic acid, etc. Each bottle has only 12 calories of heat and does not contain caffeine or preservatives.
This Shiseido collagen oral liquid is mainly composed of low-molecular fish bone collagen, and is combined with ingredients such as Eucommia leaves, Korean carrots, lotus germ, amura fruit extract, hyaluronic acid, coenzyme Q10, etc., which can replenish the loss of collagen in our daily life and make the skin firm and elastic.
In addition, it specially adds strawberry seed extract, which contains bioflavonoids that can keep women young and prevent damage to skin cells caused by ultraviolet rays, making the skin regain elasticity and maintain a delicate and smooth state.
The product specification is 50ml per bottle, 10 bottles per box. It is now available on the Shiseido website and is priced at 218 yuan per box.
Source of the news: Sohu.com
9. Japanese FANCL Collagen Oral Liquid
FANCL is Japan's largest and most prominent "no-addition" skincare and health food brand. As the main force of internal beauty products, FANCL has an important position in the collagen field.
FANCL Collagen Oral Liquid adopts a newly upgraded Japanese formula. Each 50ml bottle contains 83mg of apple polyphenols, 2600mg of collagen, 83mg of coenzyme Q10, and 83mg of hyaluronic acid, effectively preventing dryness and rough skin caused by ultraviolet rays and maintaining skin moisture.
In addition, the product is rich in vitamin C and E. It can improve blood circulation and achieve antioxidant skincare.
The target users are women aged 25 and above who need to replenish collagen. Each box contains 10 bottles and is available on the FANCL website and JD official flagship store in Japan. The price is 223 yen per box.
10. Singapore's Bestseller Singchoice Collagen Peptides
[Collagen Peptides, Reveal Your Skin's Youthful Radiance] Does dull skin and increased wrinkles bother you? SINGCHOICE's collagen peptides, with high-activity ingredients at its core, make your skin firmer and more elastic, and also have excellent whitening effects!
Core ingredients and advantages:
60% fish collagen peptides: Deeply repair, enhance firmness by 20% bone powder: Supplement nutrition, enhance elasticity
10% grape seed extract: Powerful antioxidant, brighten skin tone
Store location: Lefors City B2-13/14
Head to the SINGCHOICE flagship store immediately to experience the youth and vitality brought by collagen peptides and infuse your skin with unlimited energy!
This product is available in a 60-pill bottle. It can now be purchased at Watsons in Singapore, Yu Hua National Products, OG, and various pharmacies. The price is: 89 SGD per box.