Singchoice Partners Again with Wondershop, Singapore's Leading Shopping Channel
Prime Time Advertising to Take Center Stage on Local Screens
November 19, 2025 – Singchoice, Singapore's leading health supplement brand, announced today that it will once again partner with Wondershop, a well-known shopping channel under Singapore Television, to create a new round of brand advertising. In this collaboration, advertisements for two of Singchoice's core products will air during prime time on Singapore Television early next year, further expanding the brand's influence among Singaporean households.
This collaboration follows the successful promotion in 2023, demonstrating Wondershop's high recognition of Singchoice's product market performance and brand strength. The advertisements will focus on Singchoice's star products, "Bright Eyes Pills" and "Muscle and Bone Pills," conveying the core value of the products in protecting eyesight and promoting joint health to viewers through a combination of everyday scenarios and scientific explanations. The advertisements are expected to air daily from 6 pm to 10 pm, reaching millions of households across the island, starting at the end of February next year. A Singchoice representative stated, “We are delighted to renew our partnership with Wondershop. Singapore Television is one of the most credible media platforms in Singapore, and its prime-time slot carries the high trust and attention of families. Through this collaboration, we hope to convey Singchoice’s brand philosophy of ‘Science-Based, Health-Oriented’ to every family in a more intuitive and engaging way.”
This advertising campaign is a key part of Singchoice’s annual brand upgrade strategy, aiming to strengthen the brand image and deepen public understanding of the scientific background and efficacy of its products through authoritative media. After watching the advertisement, consumers can order through Wondershop’s designated hotline, or purchase related products on the Singchoice website, major e-commerce platforms, and partner counters (including Watsons).